http://www.youtube.com/watch?v=oJ5Cpplv_Ww

Semothy Jones was 8 years old when he heard a record that showed him the meaning of life: producing music. Admittedly unable to sing or rap, young Semothy faced a somewhat existential crisis: “I make beats, what am I?”

The answer soon revealed itself to him when his beats were sought out by UK artists like Little Boots and Professor Green. When Green and Jones decided to do a remake of the 90s hit “Dub Be Good to Me,” they had no idea that pop-royalty Lilly Allen would jump on the chorus and take the song to number 2 on the charts.

Since being introduced to Reason in 2002, every Semothy Jones production starts and ends inside the Reason rack.