Our vision for Reason
Our vision for Reason is to make it the place where you get lost in the fun of serious music making. Opening Reason should never feel like a chore, but instead the place where you have more fun making music than anywhere else (ok, that’s a lofty goal, I know, but let’s aim high!). When we add things to Reason we tend to choose things that we believe will make Reason more fun or help you generate more musical ideas.
We also want Reason to have the depth you need to take your creativity in unique, weird and exciting directions. Just like you can never own enough guitar pedals, we want Reason to always have one more knob to twist, have one more slider to add to your Combinator or one more device to explore. In marketing speak we sum this all up in our tagline,” Sound Like You”. It’s never easy to convey the depth and richness of something like Reason, but we think those three words do a pretty good job of explaining to a newcomer the creative freedom and expressiveness that is unique to Reason.
We don’t see Reason as either a plug-in or a DAW – Reason is both! While most of the features that excite us and make Reason more fun almost always benefits everyone, you’ll notice there’s some features on the roadmap that’s more plug-in focused and some more focused on Reason standalone. The story so farI’ll admit I’m biased, but I believe this is an exciting time to be a Reason user. Thanks to the ability to use Reason as a plug-in in Reason 11 and the low barrier of entry with Reason+ there’s now more people than ever using Reason.
Monthly Reason users over the last few years
We as a company are also more focused on Reason and are investing more in Reason than we have been in a long time. It might not be apparent from the outside, but Reason 12 is a testament to how committed we are to Reason.
In Reason 12 we updated the graphics and improved the browser. But I want to take a moment to highlight the engineering effort behind it. Reason is now over 20 years old, and the graphics engine used to be one of the oldest parts of the code. For years we’ve put off changing the graphics engine because we knew what a massive undertaking it was. But in 2019 we decided that enough was enough. Yep, you read that right. The work to deliver those beautiful hi-res graphics, spinning fans and wear and tear on Subtractor started in 2019. Some of our best engineers spent almost one and a half years performing the brain transplant that updating the graphics engine was. They meticulously moved Reason over, bit by bit, testing on more and more hardware configurations until we in early 2021 opened for a broader public beta test. Not only did they make Reason work great at any zoom level, but they also switched out all graphics processing to use the dedicated graphics card that all modern computers have. To put it in perspective, we estimate this investment was on par with building the whole RE-technology. There’s still room for improvement in how Reason handles application zooming, but it’s a huge leap for us to have this out – Reason is more future-proof than ever and we have a great platform to build all those features upon.
Looking ahead – our roadmap
This is the first time we do this, but we’ll keep iterating on the format until we find something that works. This is a plan, not a promise. Plans sometimes change, and if they do, you’ll be the first to know in a follow-up post. Beyond what’s here, we’ll of course continuously fix bugs and improve stability and performance.
Under development- Smart browser – October In Reason 12 we delivered a new fresh and fast browsing experience. In October we plan to ship an update that organizes all your content in a better way and makes finding patches and sounds much easier
- Hi-res rest of Reason – October For Reason 12 the focus was to make the rack hi-res but in October we will ship an update that updates the remaining parts of the sequencer and UI to hi-res too.
- More styles for Combinator 2.0 – November Most of us spend too much time choosing the right button or knob to make our Combinators really pop. They make the Combinator so much more fun, and we want to have an even broader selection. And my personal testing shows that good looking Combinators sound better too..
- M1 support – December Reason will be updated to run natively on the Apple M1 processor.
- VST3 support –January Yes, you read that right! VST3 support is coming to Reason. This is a big project, but we are working to deliver this as soon as possible which is why it’ll take a bit longer than other stuff on the roadmap.